Introducing Snapchat to Healthcare Organizations!

Snapchat

Yes, it is a ghost. No, I am not trying to scare your healthcare organization.

Snapchat is a popular mobile app that came onto the social media scene in 2011. Snapchat allows you to send videos, photos, and messages. Snapchat has 100 million daily active users, and they send 700 million snaps per day (that’s a lot,right?). Snapchat has potential to become one of the largest social media platforms EVER (maybe the purpose for the ghost is to scare away other social media platforms, perhaps?). For that reason alone, your healthcare organization should hop on the Snapchat wave.

BEFORE I START, YOU WILL NEED TO KNOW SOME SNAPCHAT LINGO….

  • Snapchatters – Snapchat users.
  • Story – A snap you could broadcast to followers (followers can view it for a unlimited amount of time for 24 hours).
  • Snaps – Photos and videos taken via Snapchat, then sent to your followers and/or placed in your story.
  • Snapback –A reply to a snap.
  • Chat – When you are able to privately/ directly message followers.

NOW THAT YOU KNOW THE LINGO, ON TO WHY YOUR HEALTHCARE ORGANIZATION SHOULD USE SNAPCHAT…..

First thing….slim to none competition!

Only 2% of businesses use Snapchat, which means your healthcare organization has a great opportunity to stand out and shine.  And wait for it….you will be able to share unique content with followers.

The 2% of businesses who are using Snapchat loves it. WHY, you asked? Maybe because it is privacy friendly, it does not matter when they post, and they are able combine a series of snaps together to create a longer piece of content.

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USING SNAPCHAT TO YOUR HEALTHCARE ORGANIZATION ADVANTAGE… 

I am sure you are wondering, what you will get out of using a mobile app for your healthcare organization….well I will tell you!

  1. The opportunity to get creative by combining videos and images together (even having a chance to doodle on your snap).
  2. The ability to get your healthcare organizations purpose/story out into the public’s eye by telling stories.
  3. And last by not least, you will be able to BRAND.

HOW TO GET YOUR SNAPCHAT HEALTHCARE ORGANIZATION NAME OUT THERE…

  • Promote your Snapchat account on your other social channels, websites, and even your blogs.
  • Use your story to give your followers the full experience of your healthcare organization (I can’t stress the importance of this enough).
  • Spread awareness for your healthcare organization and use holidays for predictable content.

AN EXAMPLE IS ALWAYS A GOOD THING….

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Women’s Health uses Snapchat to enhance health within women of different ethnicity backgrounds. On their Snapchat account, Women’s Health gives beauty tips, fitness tips, and even recipes. They have giveways and tell the stories of the multiple women using their Snapchat account.

NOW THAT YOU HAVE AN EXAMPLE,REMEMBER….. 

Snapchat is different, Snapchat is fun. As long as your healthcare organization use one-on-one communication, and tell stories, you will have one of the best and most successful Snapchat experiences EVER!! Happy Snapping….

Words of Knowledge,

 

Dekira Hemingway

Pinterest: Healthcare Organizations Edition

Pinterest Logo and Pins

Have you ever got stuck by a pin? Did it hurt? Well have no fear, Pinterest definitely won’t hurt….Pinterest could actually help your  healthcare organization.

Don’t worry, I am not crazy lady talking about regular pins. Pinterest is an online pinboard that is a visual take on the social bookmaking site. Pinterest is the third largest social networking site, and it is all about collecting and sharing the things you find on the web (kind of like a digital bulletin board).

“COOL, BUT WHY SHOULD MY HEALTHCARE ORGANIZATION USE PINTEREST?”

Because with Pinterest, your healthcare organization could connect with your community online, all while building connections and brand recognition. Think about it…..millions of people are using Pinterest. So why not go where it is popular?  Get your healthcare organization name out there. President of a healthcare marketing firm says good marketing is meeting the community where they are, rather than attempting to drag them to where you want them to be. Makes sense!

Also, with Pinterest, you would be able to share pins on your healthcare organization’s Twitter and Facebook accounts. Win, win situation, right?

“BUT WAIT, WHAT ABOUT CAUSE CAMPAIGNS?”

Since Pinterest has a multi-faceted nature, it is an effective tool for cause campaigns. Pinning cause campaigns helps your healthcare organization use brand websites, all while incorporating soft content to enhance campaign messages.

Three things to remember when you’re using Pinterest for cause campaigns:

  1. Be proactive.
  2. Deliver on your goals.
  3. Incorporate multimedia.

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“GREAT! HOW DO I USE PINTEREST?”

The million dollar question. Before your healthcare organization use Pinterest, you should know the Pinterest lingo:

  • Pin- The name of the bookmark once you share something on Pinterest.
  • Repin- When you share someone else’s pin on Pinterest.
  • Pinboards- When you group pins together by topic onto various pinboards in your profile.

Also, your healthcare organization should know some strategies for when you use Pinterest….and they are quite simple:

  • Know your audience. By knowing your audience, you will know exactly which visuals to pin.
  • Reveal Yourself. Do you like talking to people without having a clue to whom they are. Same applies with Pinterest. Let your followers know the human beings behind the organization and logo. Perhaps pin staff workers and/or volunteers.
  • Focus on the Achievable. Use Pinterest as your healthcare organizations voice. Make things possible.
  • Be Inviting. Interact with your community.

“DO YOU HAVE ANY EXAMPLES OF HEALTHCARE ORGANIZATIONS USING PINTEREST?”

Do I? Of course I do.

The American Diabetes Association and the American Heart Association  are both are using Pinterest to their advantage.

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The American Diabetes Association Pinterest has very strong visual elements and professional images. They also group their pins together by their topics.

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The American Heart Association Pinterest groups their pins together by topics. They also gives a great description for the reason for their organization, while sharing a link to their organization’s website.

REMEMBER…..

Find what works for your healthcare organization and build relationships through Pinterest. Use professional images, and never forget that it is okay to “pin.”

 

Words of Knowledge,

 

Dekira Hemingway

Blue Birding Into Healthcare Organizations

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Don’t worry, I am not talking about a real bird! The blue bird I am referring to is Twitter’s logo. What is Twitter, you asked? Twitter is a micro-blogging social media site that currently has over 500 million active users, whom often generate over 300 million tweets per day (sounds like a lot? I KNOW). Twitter is where you are able to broadcast daily short burst messages to the world, with 140 characters or less. Twitter is a blend of instant messaging, blogging, and texting.

And if it’s still hard to believe that such an awesome site like Twitter exist…check out what YouTube has to say about the FAMOUS social media site:

WHY SHOULD HEALTHCARE ORGANIZATIONS CARE….

Well lets see….

Twitter can help healthcare organizations broaden their communication reach., all while growing their networks, gaining visibility, sharing knowledge, and developing relationships. And guess what? I have all of the ways your healthcare organization could benefit from Twitter. It all starts with the four P’s….

  • Prepare. Babies have to learn how to crawl before they walk, right? Learn how to use twitter before you jump right in and start tweeting.
  • Plan. Determine what you are trying to accomplish and identify your target audience (It will help in the long run, trust me).
  • Promote. Get your healthcare organization out into the world. Go the extra mile and invite relevant organizations, as well as individuals.
  • Publish. Start “tweeting,” inform your audience.

JUST IN CASE YOU ARE CONFUSED……

I know sometimes it is confusing and difficult to start news things. It’s kind of like going to a new high school, and not knowing where everything is located, and having no friends to ask. But have no fear, Dekira is here….

Just in case you were completely lost, here’s some of the twitter lingo:

  • Tweet: A post on Twitter.
  • Handle: Username (Very important).
  • RT (Re-tweet): A tweet that shares what someone else has tweeted.
  • # Symbol: A “hashtag” used to organize information so it is easy to find.

WANT EXAMPLES?

The American Red Cross and LiveStrong both have AMAZING Twitter accounts. Yes, I said it, amazing!

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Great handles, great bio information, and even better photos. They both keep their tweets to under 100 characters, and they engage their audience by asking questions. As I was scrolling, I even noticed that they both joined in on existing conversations.

“BUT HOW CAN MY HEALTHCARE ORGANIZATION BE AS SUCCESSFUL AS THOSE ACCOUNTS?”  

It’s as easy as 1,2,3….

  1. Give your followers useful, interesting, and retweetable content.
  2. Never use abbreviations and always use proper punctuation (you want your message clear).
  3. Use photos and infographics (that will get your followers attention).

See, didn’t I tell you it was easy as 1,2,3….

THE BENEFITS!

Yes, to the good stuff!

Twitter is a great way to build to the reputation of your healthcare organization. Twitter has allowed users to use Periscope (which is an app that enables users to share and view live video broadcast). Using Periscope would allow your healthcare organization to give customer education, and forge a more personal relationship with consumers. So, you should try it!

REMEMBER…..

Twitter is free, and Twitter is fun. Be two-way, ask questions, provide credit for sourced information, tweet as much as you like, use hashtags, and use visual aids.

As long as your healthcare organization follow these tips, you will be as happy as the blue bird!

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Words of Knowledge,

 

Dekira Hemingway

 

 

 

 

 

Information to Know: Facebook for Health Organizations

Facebook is the world’s LARGEST social networking site with over one billion users worldwide. Facebook is where people are able to publicly connect and share photos, links, and more with their family and friends. So, if you’re a social person, Facebook is the place to be “open.”

Not only is Facebook popular for someone’s personal use, it is also popular for business use. ESPECIALLY HEALTHCARE ORGANZIZATIONS!!! Referral Md says that of more than $1,500 hospitals nationwide who have an online presence, Facebook is the most popular. So that means there is a pretty good chance that while you are talking with your friends online, you’ll be able to get the opinion of a healthcare professional (Sweet, right?).

“WHY FACEBOOK?”

The real question is why not Facebook….

Healthcare Success supports Referral Md by saying that Facebook is becoming a primary resource for users looking for health information. People turn to social networks for health events, healthy living ideas, and to view health education videos.

It is important for all healthcare organizations to learn how to get the attention of the people, of the customer.

BENEFITS OF FACEBOOK

As a healthcare organizations, make sure your page looks like a business page, and not a personal page or Facebook group (Can’t stress that enough).

Don’t worry. With a business page, comes many rewards….

  • Facebook is Free….Well Almost

    • Facebook is free to create an account. However, it would not be good to only have an account. USE IT. As a healthcare organization, you have to brand, advertise, and keep your name out in the public eye. Healthcare organizations may have to hire someone to do that very job. That’s when the “almost” free part comes in..haha.

 

  • New Patients May Come

    • With the brand and advertisement, healthcare organizations may catch the eye of new patients. That is why having a good brand is important.

ONE IMPORTANT TOOL FOR NON-PROFIT HEALTHCARE ORGANIZATIONS

Facebook is becoming a new way to get donations. Non-Profit healthcare organizations could get numerous amounts of donations by simply placing a donate button on their business page. That way people are allowed to donate to their organization or charities without having to leave Facebook.

ENGAGE YOUR AUDIENCE

As a healthcare organization, you want to keep your audience interested and involved (Trust Me).

Lauri Tucker blog says healthcare organizations should offer incentives and rewards. Everyone loves a reward. Offer a gift card or a prize for answering questions or completing quizzes on your Facebook page.

Also, post relevant content with credible sources. Most people have heard of WebMD. As a healthcare organization, you could use them as a source. That way there is back-up to what you post.

THEY’RE DOING IT RIGHT….

Mayo Clinic and the American Cancer Society are both healthcare organizations that have successful Facebook pages.

Mayo Clinic uses clear messages, links, videos, and even apps to promote their organization. Mayo Clinic also presents a clear message while having a nice looking business page set-up.

When clicking on the American Cancer Society Facebook page, I guarantee the first thing you will notice is the donate button on the left hand side. The American Cancer Society also engages their audience by asking them questions.

Mayo Clinic and the American Cancer Society are BOTH rocking the Facebook world!

REMEMBER……

Facebook is free, so therefore it does not cost your healthcare organization to try it. Offer rewards, provide content with credible sources. What’s the worst that could happen? I’ll tell you the best…. new patients and donations. Woot woot!

 

Words of Knowledge,

 

Dekira Hemingway