Blue Birding Into Healthcare Organizations


Don’t worry, I am not talking about a real bird! The blue bird I am referring to is Twitter’s logo. What is Twitter, you asked? Twitter is a micro-blogging social media site that currently has over 500 million active users, whom often generate over 300 million tweets per day (sounds like a lot? I KNOW). Twitter is where you are able to broadcast daily short burst messages to the world, with 140 characters or less. Twitter is a blend of instant messaging, blogging, and texting.

And if it’s still hard to believe that such an awesome site like Twitter exist…check out what YouTube has to say about the FAMOUS social media site:


Well lets see….

Twitter can help healthcare organizations broaden their communication reach., all while growing their networks, gaining visibility, sharing knowledge, and developing relationships. And guess what? I have all of the ways your healthcare organization could benefit from Twitter. It all starts with the four P’s….

  • Prepare. Babies have to learn how to crawl before they walk, right? Learn how to use twitter before you jump right in and start tweeting.
  • Plan. Determine what you are trying to accomplish and identify your target audience (It will help in the long run, trust me).
  • Promote. Get your healthcare organization out into the world. Go the extra mile and invite relevant organizations, as well as individuals.
  • Publish. Start “tweeting,” inform your audience.


I know sometimes it is confusing and difficult to start news things. It’s kind of like going to a new high school, and not knowing where everything is located, and having no friends to ask. But have no fear, Dekira is here….

Just in case you were completely lost, here’s some of the twitter lingo:

  • Tweet: A post on Twitter.
  • Handle: Username (Very important).
  • RT (Re-tweet): A tweet that shares what someone else has tweeted.
  • # Symbol: A “hashtag” used to organize information so it is easy to find.


The American Red Cross and LiveStrong both have AMAZING Twitter accounts. Yes, I said it, amazing!

untitled guntitled

Great handles, great bio information, and even better photos. They both keep their tweets to under 100 characters, and they engage their audience by asking questions. As I was scrolling, I even noticed that they both joined in on existing conversations.


It’s as easy as 1,2,3….

  1. Give your followers useful, interesting, and retweetable content.
  2. Never use abbreviations and always use proper punctuation (you want your message clear).
  3. Use photos and infographics (that will get your followers attention).

See, didn’t I tell you it was easy as 1,2,3….


Yes, to the good stuff!

Twitter is a great way to build to the reputation of your healthcare organization. Twitter has allowed users to use Periscope (which is an app that enables users to share and view live video broadcast). Using Periscope would allow your healthcare organization to give customer education, and forge a more personal relationship with consumers. So, you should try it!


Twitter is free, and Twitter is fun. Be two-way, ask questions, provide credit for sourced information, tweet as much as you like, use hashtags, and use visual aids.

As long as your healthcare organization follow these tips, you will be as happy as the blue bird!


Words of Knowledge,


Dekira Hemingway







Author: Dekira Hemingway

Twenty-three | Travel Addict | Queens University of Charlotte graduate student

2 thoughts on “Blue Birding Into Healthcare Organizations”

  1. Great content you have here. I think everything flowed nicely and it was evident that you allowed your personality to shine through. My favorite section was the “Twitter Lingo” I thought that was effective and it is a fast an easy way to help first time users. For me, that brings the blog post to life more and it allows people to get some sort of connection with you. Each section isn’t too wordy and it is clear to follow the content on your page, no clutter. Great job on this blog entry.


  2. I liked the beginning of your blog a lot. The beginning was especially good because it made me want to continue reading, you had a great hook! I also think the video was a great touch – especially for beginners who know nothing about Twitter. I think it was a great idea that you added links to health organizations, that way we could see some examples of health organizations doing it right. You did a great job!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s