Have you ever got stuck by a pin? Did it hurt? Well have no fear, Pinterest definitely won’t hurt….Pinterest could actually help your healthcare organization.
Don’t worry, I am not crazy lady talking about regular pins. Pinterest is an online pinboard that is a visual take on the social bookmaking site. Pinterest is the third largest social networking site, and it is all about collecting and sharing the things you find on the web (kind of like a digital bulletin board).
“COOL, BUT WHY SHOULD MY HEALTHCARE ORGANIZATION USE PINTEREST?”
Because with Pinterest, your healthcare organization could connect with your community online, all while building connections and brand recognition. Think about it…..millions of people are using Pinterest. So why not go where it is popular? Get your healthcare organization name out there. President of a healthcare marketing firm says good marketing is meeting the community where they are, rather than attempting to drag them to where you want them to be. Makes sense!
Also, with Pinterest, you would be able to share pins on your healthcare organization’s Twitter and Facebook accounts. Win, win situation, right?
“BUT WAIT, WHAT ABOUT CAUSE CAMPAIGNS?”
Since Pinterest has a multi-faceted nature, it is an effective tool for cause campaigns. Pinning cause campaigns helps your healthcare organization use brand websites, all while incorporating soft content to enhance campaign messages.
Three things to remember when you’re using Pinterest for cause campaigns:
- Be proactive.
- Deliver on your goals.
- Incorporate multimedia.
“GREAT! HOW DO I USE PINTEREST?”
The million dollar question. Before your healthcare organization use Pinterest, you should know the Pinterest lingo:
- Pin- The name of the bookmark once you share something on Pinterest.
- Repin- When you share someone else’s pin on Pinterest.
- Pinboards- When you group pins together by topic onto various pinboards in your profile.
Also, your healthcare organization should know some strategies for when you use Pinterest….and they are quite simple:
- Know your audience. By knowing your audience, you will know exactly which visuals to pin.
- Reveal Yourself. Do you like talking to people without having a clue to whom they are. Same applies with Pinterest. Let your followers know the human beings behind the organization and logo. Perhaps pin staff workers and/or volunteers.
- Focus on the Achievable. Use Pinterest as your healthcare organizations voice. Make things possible.
- Be Inviting. Interact with your community.
“DO YOU HAVE ANY EXAMPLES OF HEALTHCARE ORGANIZATIONS USING PINTEREST?”
Do I? Of course I do.
The American Diabetes Association Pinterest has very strong visual elements and professional images. They also group their pins together by their topics.
The American Heart Association Pinterest groups their pins together by topics. They also gives a great description for the reason for their organization, while sharing a link to their organization’s website.
Find what works for your healthcare organization and build relationships through Pinterest. Use professional images, and never forget that it is okay to “pin.”
Words of Knowledge,