Since you have probably heard of the numerous social media platforms, such as Facebook, Twitter, Snapchat, Instagram , and Pinterest, I am sure you want to start using those social media platforms for your healthcare organization.
But first….I suggest learning social media strategies. I am pretty sure you are thinking “Why do I need to know that? Knowing how to operate a social media account is not rocket science.” Well think of it this way, would you buy a car from a car salesman if they did not know enough information about the car or how to sale it? Exactly. But have no fear, I have just enough information to share with you….and before you know it, your healthcare organization will be one of the best on all of the social media platforms.
#1: KNOW YOUR TARGET AUDIENCE
How are you going to know what to say if you don’t know who you’re talking to? It’s kind of like texting your grandma “LOL.” Chances are, your best friend would know what “LOL” means before your grandma does. So maybe you should not use “LOL” with your grandma.
Same thing applies for social media platforms. Before you start using your social media platforms, you have to know who your target audience is. Also,understanding what is important to your audience is key to increase the effectiveness of your social media efforts.
Knowing how the different social media platforms work and what time of the day most active users use them is an important key. For example, Facebook has the most shares at one p.m. and the most clicks at three p.m. By knowing this information, and your target audience, you would be able to get out the information intended for them.
#2: HEALTH LITERACY
Have you ever spoke to a baby and they looked at you funny? I am sure it was because they could not understand you. Literacy is important…..health literacy is even more important.
Only twelve percent of adults have proficient health literacy. Fourteen percent of adults have below basic health literacy. From these percentages alone, I can’t stress enough how important it is to have great health literacy. Make it easy for your audience to understand you…
Here’s a list of tips that will help with health literacy:
- Do not use jargons.
- Give clear and concise information.
- Keep messages short.
- Write in a friendly but professional tone.
- Engage readers.
#3: CREATING CONTENT
Creating content is important when it comes down to having multiple successful social media platforms. Relevant, useful, and interesting information are all the main ingredients when stirring up a pot of successful content for your healthcare organization.
Relevant information depends on the time, geography,audience, and your audience’s interest. Useful information is determined by whether or not the information you provide could help someone see their life in a new way or change their behavior. Interesting information will get and keep your audience attention (which is very important, if i must add).
Everyone loves to talk, but no one loves to listen. Please do not be the aunt that attends every family event and talks about herself the whole time.
Communication is fifty percent listening and fifty percent talking. By listening, you will straighten your relationship with your audience. By listening, your healthcare organization is leveraging potential opportunities for growth and maybe even damage control.
Listening to your healthcare organization audience will help you understand them better….which will eventually help your healthcare organization. So, LISTEN!!!
NOW THAT YOU HAVE AN UNDERSTANDING….HERE’S SOME EXAMPLES.
“Where do I start?” “How will I know what my social media account should look like?”
Wait, before you drive yourself crazy from thinking about it, I have a few examples.
Suicide prevention Resource Center uses Facebook to listen to their target audience. They also use relevant information for the cause, and clear and concise information.
The American Lung Association uses Twitter to give their target audience interesting and useful information. The American Lung Association also use health literacy well by keeping the messages short and not using jargons.
NOW THAT YOU HAVE EXAMPLES, REMEMBER…..
Having successful social media platforms is all about strategy. Use quotes, polls, infographics to help enhance your audience interest on your social media platforms. As long as you know your audience, listen, use health literacy and great content, your healthcare organization will have one delicious pot of success.
Words of Knowledge,