More than eighty percent of the world’s population uses various social media platforms. It does not matter whether or not you are using social media for your healthcare organization, as a healthcare provider, or for your individual social use…..ETHICS MATTERS!!
If you are reading to find out what to do or what not to do to assure that you and/or your healthcare organization is in high ethical standards, then you are in the right place…..
FOR YOUR HEALTHCARE ORGANIZATION….
For your healthcare organization, it is very important to stay in ethical standings. Think about it, who would want to support an organization that does not know what to post and what not to post on their social media platforms? Here’s a list of ways to make sure your healthcare organization is in top notch shape when it comes down to ethics:
- If retweeting or sharing a link, look at the entire content before posting. You never want to “skim” and assume the content is safe to post. MAKE SURE it is safe to post by reading the content!
- Consider sharing positive stories about patient recovery, rather than only posting negative incidents. Do not be that debbie downer friend that always sucks up the positive energy. Debbie downers are not well liked. Share stories that will give hope and spread happiness.
- Use people-first language rather than labels. Labeling is not good. Let your audience know that you understand what they are going through.
- Never share other people’s information with permission. Everyone loves privacy, right? Respect people’s privacy.
FOR HEALTHCARE PROVIDERS….
Social media has made it a whole lot easier for healthcare providers to educate their patients, all while staying inform with the latest events in the medical field.
When using social media as a healthcare provider, always keep these three tips in mind:
- Ensure accuracy of information. Your patients are trusting your information. Make sure what you are posting is as accurate as possible.
- Maintain professional distance with patients. Try not to have informal interactions with your patients. In other words, refrain from inboxing one of your patients asking them where they are partying at.
- Patient privacy is important. Never reveal patient information, and make sure your privacy settings are secured.
FOR INDIVIDUAL SOCIAL MEDIA USERS….
As an individual social media users, we all tend to believe that is okay to say anything online…but, it is not! The Verge reported that they found no correction between social shares and people actually reading. Which goes back to what I said earlier about looking at the entire content before posting. When it comes to ethics, reading before reposting,sharing, and/or retweeting is one of the most important things you could do.
The second most important thing is to not be a racist. Mac Cosmetics had a racist encounter when they posted an African American lips on their Instagram account. Because it was their personal Instagram account, people assumed it was free will to post whatever they would like (racist or not).
A similar situation happened when Beverly Hills Realtor, Lauren Houston saw it fit for her to use her personal Instagram account to comment racist statements under a photo of African American and Hispanics protesters.
Lauren Houston was later fired because of her comments.
NOW THAT YOU ARE ASSURED, ALWAYS REMEMBER….
No matter if you are a healthcare organization, a healthcare provider, or an individual social media user, having high ethical standards are important!! Use your power to protect others, present a respectable opinion as your opinion, and give credit when credit is due.
Words of Knowledge,