Digital Presentation: A Look into Sully

I conducted my organizational communication textual analysis project on the film, Sully. The  film displayed all five components (Environment and open systems, Interdependence, Goals, Processes and feedback, Openness, order, and contingency)  of the Systems Approach Theory while dealing with a crisis. Using content analysis to analyze the film, I was able to give a better understanding to how the film viewers were affected by the message in Sully. Below is my digital presentation for A Look into Sully:


THE Creativity Consultant


Hand drawing empty diagram
Image via Peter

I started  a business as a creativity consultant (great news, right?). The first question that comes to many minds is “What is the job description for a creativity consultant?” Well, according to Entrepreneur, a creativity consultant helps organizations develop the thinking skills necessary to be effective, competitive, and relevant to the current economy.

According to theorist, Karl Weick, organizations exist in highly complex and unpredictable  environments. The job of organizing involves making sense of the uncertainties in environments through interaction is called equivocality reduction  (Eisenberg, Goodall, & Trethewey, pg. 89). As a creativity consultant, when offering my ideas to my clients, I will apply Karl Weick’s thoughts, as well as theorist, Peter Senge’s learning organization.

According to Senge, developing a learning organization requires a major shift of mind toward a more participative and holistic notion of effective organizing (Eisenberg, Goodall, & Trethewey, pg. 88). I strongly recommend my clients apply the following three of Senge’s learning organizations features to integrate creativity and innovation into their business:

1. Systems Thinking. In systems thinking, it is claimed that for any member to succeed, all members must succeed (Eisenberg, Goodall, & Trethewey, pg. 88). Therefore,  my clients should push their employees to understand that not one employee contributes more than the other. In order for a company to succeed, each employee must under that they are equal and should work together towards the overall goal.

2. A Shared Vision. Speaking of an overall goal, shared vision is very important in organizations because a shared vision gives employees an understanding of how their own work helps build on to a company  (Eisenberg, Goodall, & Trethewey, pg. 88).

3. Team Learning. Seeing a pattern here? With systems thinking and a shared vision between employees, organizations employees are successfully able to have team learning. With team learning, employees are able to communicate in ways that will eventually lead the team toward intelligent decisions (Eisenberg, Goodall, & Trethewey, pg. 88). Which those intelligent decisions, overall improvement could come within the organization.

Image via Be Thing

The overall of any company is to make sure their employees are displaying teamwork. My clients should implement Peter Senge’s learning organizations features in their business. And as their creativity consultant, I will be with them every step of the way to make sure their organization is successful.



Eisenberg, E.M., Goodall, H.L., Jr., & Trethewey, A. (2010). Organizational communication: Balancing creativity and constraint (6th Edition). Boston: Bedford/St. Martin’s.

Entreprenuer. (2016). Retrieved from





A Look into Sully


A look into Sully full paper: a-look-into-sully-paper

On average, every day more than eight million people fly (IATA, 2013). Many have said they do not like flying.  It is automatically assumed that the reason for that is because of a fear of heights. However, due to recent horrifying tragedies such as 9/11, or even the deadly shooting that happened at Fort Lauderdale airport, multiple people would say they are afraid of airports and flying because of what could happen at the hands of others surrounding them. Whether those hands are the pilot, flight attendants, airport employees, or other travels. The 2016 film, Sully, based on a true story, is about United airlines pilot, Captain Sully Sullenberger, who landed his plane in New York’s Hudson River after birds blew out his engines, while only being two thousand feet in the air. Captain Sully saved all 155 lives that were on the plane. While he was proclaimed as a hero, he faced public and media attention after the crash. For my organizational communication textual analysis project, I conducted a textual analysis of the film to explore how airlines use Systems Approach Theory while handling crisis management, as well as how airlines approach affects their customers. The film, Sully gives an understanding to how an airline employee should handle themselves during a crisis.

Crisis management should involve the application of strategies designed to help an organization deal with a sudden and significant negative event (What, 2013). It is best for an organization to not avoid crisis management preparation, because every organization is vulnerable to it. The 10 Steps to Crisis Communications states that if an organization does not prepare for a crisis, more damage may occur (Bernstein, 2016). Many airlines have developed organizational structures, such as System Approach Theory, to assist their employees with crisis management. It is believed that if certain protocol is followed, the crisis could be less damaging.

The prevention, response, and recovery phases are all important components of crisis management. Systems Approach Theory can be a strong factor in the prevention stage of crisis management. When systems approach is performed correctly, it leads to a better response/recovery phase.

Literature Review

 According to Eisenberg et, al, (2010), Systems Approach emphasizes the difference between a disconnected set of parts and a collection of parts that work together to create a functional whole. No matter if the organization is an airline, car dealership, or a healthcare environment, all organizations could benefit from Systems Approach. Baur et al, (2013) all used Systems Approach for their health literacy research. The scholars discovered that System Approach helps healthcare organizations “connect the dots” to improve health literacy and person-centeredness in their organization (p. 3).

Richard Riegelman (2013) believes Systems Approach in commercial airlines has been credited with reducing deaths, despite the rapidly increasing number of passengers’ miles flown each year. Riegelman describes a system approach as a way to examine the multiple influences on a problem, isolate the interaction of these influences, identify bottlenecks and leverage points, and look for changes over time. While the article, Why we need a systems approach to prevent deadly medical errors agrees that by using the system approach through software to identify and alert pharmacists to serious drug interactions, the number of deaths each year from medical errors could decrease (ACP, 2017).

While it has been confirmed that system approaches do indeed help organizations maintain their business and decrease crisis management. The main question is what does a system approach consist of? Eisenberg et, al (2010) all described a system as “a complex set of relationship among interdependent components or parts” (p. 79). The relationship that exist among people are what makes the group a system. A breakdown of a system includes environment and open systems, interdependence, goals, processes and feedback, and openness, order, and contingency. They found the environment and open systems component requires members spending significant amounts of time engaging in environment scanning, government scanning, and new technologies. Without one doing so, they felt the organization could be put in jeopardy due to unexpected environmental situations. The interdependence stage explains that no part of a system can stand alone, each part of any system must rely on another part for a job to be effective (Eisenberg, Goodall, & Trethewey, 2010).

While the environment and open system and interdependence component focuses on how to keep a system maintaining. The goals, processes and feedback, and openness, order, and contingency components all focus on the outcome of those components. Eisenberg et, al (2010) imply that in the goals component, goals are central. In this stage, system theory emphasizes that what is good for one level of a system, may not be good for another. In the processes and feedback component, they implied that negative and positive feedbacks are great for any organization. Negative feedback requires an organization to establish strategy or course of action, while positive feedback ensures those same courses of action are considered (Eisenberg, Goodall, & Trethewey, 2010). The final component of system approach, openness, order, and contingency is all about equifinality. This means the same goals may be reached in multiple ways. There is no right or wrong way if the same goals are accomplished. Recognition of these various components is important for an organization to survive.

Systems approach theory is a complex process with multiple stages that requires attention and interaction from the members of the organization. System approach theory is one of the most important theories in management. Chron (2017) describes systems approach as “an efficient system that provides an orderly plan of action with personnel having clearly defined responsibilities that overlap and interlock to ensure that absence of a member results in minimal loss of productivity.


After watching the film, Sully, thoroughly and conducting multiple research on the Systems Approach Theory,  I have provided a theoretical framework and a methodology to determine how organizations, such as airlines apply the Systems Approach Theory while dealing with a crisis.



ACP Internist. (2017). Why we need a systems approach to prevent deadly medical errors. Retrieved from

Bernstein, Jonathan. (2016). The 10 Steps of Crisis Communications. Retrieved from

Chron. (2017). Importance of the System Approach Principle. Retrieved from http://small

Eisenberg, E.M., Goodall, H.L., Jr., & Trethewey, A. (2010). Organizational communication: Balancing creativity and constraint (6th Edition). Boston: Bedford/St. Martin’s.

IATA. (2013, December 13). New Year’s Day 2014 marks 100 Years of Commercial Aviation. Retrieved from

Koh, H.K., Baur, C., Harris, L.M., & Rowden, J. N. (2013, January). Towards a SystemApproach to Health Literacy Research. Journal of Health Communication. pp. 1-5. doi:10.1080/10910730.2013.759029

What Is. (2013, October). Crisis Management. Retrieved from