For my Digital Presentation: Applying Theory to Practice in my Communication 613 course, it was very interesting learning about Canadian-American sociologist and writer, Erving Goffman’s theory and how to apply it to situations, such as the Samsung Galaxy Note 7 recall. Goffman analyzed the relationship between interpersonal meaning and social structure, paying attention to both the symbolic values of what is said and done and the more abstract forms of social life (Johansson, 2009, p. 120). In other words, image. When most people think about image, they think about their image or their friend’s image, however, image is very important for a company. In explaining image, Goffman believed the concepts of impression management, framing, footing, and face could serve as a theoretical foundation to the empirical study of social interaction in organizational study (Johansson, 2009, p. 120). While working at Verizon Wireless call center, I seen Samsung’s image take a turn for the worst when majority of their Galaxy Note 7 devices started to catch fire and they could not explain why it was happening. Using Goffman’s concepts of impression management, framing, footing, and face, I was able apply the understanding of image to Samsung.
I used a video Editor app for iPhones and iPads, called Splice. While I gained an understanding of the content, putting all my information together in Splice was not the most pleasant task for me. Even though I am not the best with technology, I have used Splice in the past and it was easy to gasp. This time, the app continually kept freezing while I was adding photos and videos. While I was recording, it often stopped in the middle of my recording. But that is technology, of course! What I learned about media presentation from making this presentation is everything takes time. Before recording, I typed what I was planning to say in my digital presentation. Therefore, I assumed it would not take much time to record. However, because of unplanned events, it took most of my evening. Since images on Splice can be no longer than four seconds, I also learned how to use the same image in one voice recording but not have it reloop during the middle of a recording. Splice is a good media production tool to use, especially for beginner video editors (like myself). Overall, media production takes understanding, patience, and time. Once someone masters understanding, patience, and time, then a good quality of work could be created.
For other assignments, I only had to use YouTube, Soundcloud, WordPress, Microsoft Word and Microsoft PowerPoint. And like I previously stated, I used Splice briefly. Because my last video I created on Splice was only one minute, it did not take much work. However, with this presentation, I had to learn how to merge my voice recordings together, so they could easily flow. As well as make sure my images aligned with my voice. Overall, I definitely believe I gained more patience from this project.
Below is my digital presentation on applying theory to practice. Check it out:
Johansson, C., (2009). On Goffman: Researching Relations and Erving Goffman as Pathfinder. In Ihlen, O., van Ruler, B., & Fredriksson, M. (Eds.), Public Relations and Social Theory. Key Figures and Concepts (pp. 119-140). New York Routledge Taylor & Francis Group.