Classic Management



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When you think of classical theory of management, what are your first thoughts? After reading about the theories of Fredrick Taylor, Henri Fayol, and Max Weber, what came to my mind was the classic management of my employer, Verizon Wireless. As well as how Verizon Wireless compares to other companies, such as Home Depot.

To get a clear understanding of what classical management is, classical management approaches share the underlying metaphors of organizations as efficient machines (Eisenberg, Goodall, & Trethewey, 2010, pg. 61). Classical Theory of Management is a division of labor and hierarchy.

The main question is whether or not classic management is a viable business model. In my opinion, from working at a place of employment that uses classic management, it is a beneficial business model because it not only keeps a business running smoothly, but it also brings in revenue to the business.


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Verizon Wireless is the number one wireless telecommunication company in the world that focuses on excellent customer service. Verizon Wireless has millions of employees in their warehouses, retail stores, and call centers all around the world. Of course, just like every company, Verizon Wireless chain of command starts with a CEO. Under the CEO, you have the Vice Presidents, after the Vice Presidents, you have individuals who are in charge of the warehouse, retail stores, and call centers. Today, I will take the time to focus on Verizon Wireless call centers.

Frederick Taylor believed management is a true science resting on clearly defined laws, rules, and principles (Eisenberg, Goodall, & Trethewey, 2010, pg. 65). In Verizon Wireless call center, the center’s directors relay changes to the assistant directors, while the assistant directors relay information to the supervisors. Then, the supervisors relay the information to the employees on their team. Scientific management created a firm division between  managers, who plans and controls, and employees, who implement the plans (Eisenberg, Goodall, & Trethewey, 2010, pg. 65). In the article, Renovating Home Depot, CEO Bob Nardelli is described to believe that major decisions and goals should flow from his office (Bloomberg, 2006). Scientific management is very important in Home Depot because Nardelli believes business depends on leaders.

While Fredrick Taylor has his personal beliefs,  Henri Fayol believes in the five elements of  classical management: planning, organizing, goal setting, coordinating, and controlling (Eisenberg, Goodall, & Trethewey, 2010, pg. 68). Verizon Wireless call centers uses coaching to build positive employee morale and improve customer’s experiences. Coaching is when the supervisor and their employee sit together and analysis a previous call with a Verizon Wireless customer.  After listening to the call, the supervisor and the employee then focus on ways to improve at one’s job and gain advancement to a certain situation. Just like Verizon Wireless, Home Depot also uses performance metrics to ensure their customers are meeting the needs of their company (Bloomberg, 2006).

Max Weber is a strong advocate for equal treatment according to ability (Eisenberg, Goodall, & Trethewey, 2010, pg. 70). Verizon Wireless call centers hires human beings with or without disabilities. I have many co-workers who are vision impaired, but they are accommodated, therefore they can perform their job to the fullest.

In my opinion, classical theory of management is a perfect model for Verizon Wireless. With the classic management, Verizon Wireless often sets the bar high for not only the employees, but also the customers. With this model, the customers are assured that they are the most important part of Verizon Wireless. The  pros of this approach is increased revenue and job security. While the cons of this of this approach is employees feeling responsible when customers are not satisfied.

As stated before, with classical theory of management, customer expectations are set at an all-time high. With customer expectations being at a high, business increases, which means revenue increases. What are your thoughts on how classical theory of management is improving today’s businesses?



Bloomberg Business Week. (2006, March 6). Renovating Home Depot. Retrieved from

Eisenberg, E.M., Goodall, H.L., Jr., & Trethewey, A. (2010). Organizational communication: Balancing creativity and constraint (6th Edition). Boston: Bedford/St. Martin’s.



Using Communication Ethics Literacy

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Over the last seven weeks, I have had the opportunity to learn about communication ethics literacy. Now that I have enhanced my knowledge of communication ethics literacy, I am able to apply it to my everyday life, such as in my workplace, my home, and my community.

Communication Ethics Literacy Dialogue and Differences states people have diverse means of engaging data and new ideas (Arnett, R., Bell, L., & Fritz, J., 2009, p. 212). While I understand that my opinion and way of thinking is important, I must understand that people have their own ways of thinking. For example, my mom thinks she need to decorate for Christmas the day after Thanksgiving, however, me on the other hand thinks someone should not decorate for Christmas until two weeks before December 25th. With Communication ethics literacy, I think it is important that I respect her thoughts as well as she respect mine. Therefore, we should be able to come to a mutual understanding for an appropriate time to decorate for Christmas .

While Christmas is the topic at home, politics is still the topic in my workplace. Dialogue requires that one know the ground from which one speaks, meet the other with a willingness to learn, and learn about the ground from which the other’s discourse emerges (Arnett, R., Bell, L., & Fritz, J., 2009, p. 223). We all should understand that not everyone will have the same view as us when it comes to politics. Even though politics should not be discussed at work (in my opinion), I still keep an open mind when it comes to my co-workers discussing it. I may not agree with some of the presidential parties beliefs, however, if my co-workers present a compelling argument for one of them, I listen. Conversations begin when we our willing to engage our own ground and meet that of another, no matter how much we contend with a given stance  (Arnett, R., Bell, L., & Fritz, J., 2009, p. 224). Therefore, when I listen to my co-workers point of view, I expect them to listen to mine.

In community, I feel one of the most common issue is people trying to force a different religion on their neighbor or friend. Dialogue hides when we demand that another vacate the ground that offers meaning and vision for a given standpoint (Arnett, R., Bell, L., & Fritz, J., 2009, p. 224). Therefore, I don’t attempt to change someone’s mind about their religion. The textbook states the reality of crisis communication continues to warn us that we cannot assume that the other necessarily think or act as we deem correct (Arnett, R., Bell, L., & Fritz, J., 2009, p. 214). Someone’s religion is apart of them, and it is not easy to change. People are meant to think differently….it’s life.

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Overall, communication ethics is the call to learn about differing views of the good assumed by differing positions (Arnett, R., Bell, L., & Fritz, J., 2009, p. 213). Our lives revolve around using communication ethics literacy to our advantage when engaging in conversations with others.


Arnett, R., Bell, L., & Fritz, J. (2009). Communication Ethics Literacy (10th ed.). SAGE Publications, Inc. (ISBN-13: 978-1412942140).

Communication Ethics and Health


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When I think back to 2009, I think about October, when I was in my sophomore year of high school. I was in basketball practice, and while I was performing a drill, I bent and turned my knee at the same time. Which cause me to tear the meniscus in my knee. Of course….that was the end of my basketball season.

In December of 2009, I had surgery to repair my meniscus. I had to wear a knee brace for over six weeks, walk with crutches for over four weeks, and have two months of physical therapy to make a full recovery from the surgery. Communication Ethics Literacy Dialogue and Differences states the goal of health care communication ethics is to protect and promote a sense of gratitude and knowledge of a final freedom, which is our response to health, its absence, and the eventuality of death (Arnett, R., Bell, L., & Fritz, J., 2009, p. 194). While others around me were visiting and showing support for what I was going through, I had to my find my final freedom… responsiveness.

To engage health care communication ethics, one looks for ways to respond to the illness in the larger context of a life, not just for answers to “fix” ill health (Arnett, R., Bell, L., & Fritz, J., 2009, p. 195). Therefore, instead of feeling sorry for myself about how I had to attend physical therapy three times a week after school or about how I could not play in what I thought would be my breakout basketball season…..I found the good. The good was even though I had to attend therapy, I was able get my knee stronger than ever. Stronger for the next basketball. Then, after therapy, once I fully recovered, I had a story to tell. A story that could possibly help others who were going through the same things I went through.

To be human is to care, the labor of care is a necessity of our identity (Arnett, R., Bell, L., & Fritz, J., 2009, p. 200). Three weeks after I had surgery, I had to go back to school. For the three weeks that I had to remained on crutches, my cousin picked me up, drove me to school every morning, and he took me home on the afternoon I didn’t have therapy. While I was at school, he carried my books to my classes, at lunch he even took time to carry my lunch tray to my table. Health care communication ethics finds responsiveness in a sense of “why” that gives one a reason to bear the “how”  (Arnett, R., Bell, L., & Fritz, J., 2009, p. 201). I’m sure my cousin asked himself why he felt the need to help me, then he realized that I couldn’t do it alone. He took time out of his day and time away from his friends to help.

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Health care communicative ethics work with our final freedom, whether in practice or in final moments of a life, keeping before us the importance of our response (Arnett, R., Bell, L., & Fritz, J., 2009, p. 199). I found the importance of my response and my cousin very well showed labor of care.



Arnett, R., Bell, L., & Fritz, J. (2009). Communication Ethics Literacy (10th ed.). SAGE Publications, Inc. (ISBN-13: 978-1412942140).


A Community of Memory: President Obama

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Politics and race….oh boy! Two of the most touchiest topics. Unfortunately in 2008, I was not old enough to vote. However, I was able to witness the world changing due to the presidential election.

Communication Ethics Literacy Dialogue and Differences states a community of memory is a live engagement with the meaningfulness of a given organization, institution, or community (Arnett, R., Bell, L., & Fritz, J., 2009, p. 147). What I witness in 2008 was a lot of upset people. People were upset because of a rhetorical interruption. For decades and decades, the United States of America have always had  a Caucasian president. In 2008, Barack Obama, an African-American man was elected as president. A community of memory works as a conscience or guide, not as a dictate it responds to changing circumstances within an organization or risks becoming simply a dead tradition (Arnett, R., Bell, L., & Fritz, J., 2009, p. 146). When President Obama was elected, most people thought it was a start to a new trend….African-American presidents. I remember people saying “Obama is not my president” or using the “N” word when we referring to him, all because they were afraid of change. Racism is very much real and some people could not stand seeing an African-American man in control. It was not about his beliefs….but about the color of his skin.

A community of memory is  both a collection of the past and an engagement with the future (Arnett, R., Bell, L., & Fritz, J., 2009, p. 147). Growing up, most people were raised as their memory being an Caucasian man should always be in control. If not, their world was in jeopardy. That was their collection of the past, their engagement of future was dealing with what they would assume would be consequences from having an African-American president.


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A community of memory connects us to others who contribute to that community of memory (Arnett, R., Bell, L., & Fritz, J., 2009, p. 146). Which means if one believes, all may believe. Therefore, I strongly believe that in order to migrate the interruption, persuasion and research should be conducted. People should research President Obama’s beliefs and find the good within him. Then, persuade others to do the same.

In my opinion, one day change will become a new community of memory.


Undue Confidence and Unsubstantiated Opinion

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Have you ever read an article and didn’t comment on the article? Have you ever read an article, then read through the comments? Well, I have! This week, I had a chance to sit down and read an article from Fox News titled “Obama to anti-Trump protestors: March on.” The article discussed how President Obama had a press conference in Germany. During President Obama’s conference, he spoke on anti-Trump protestors to not stay quiet. What stood out to me in the article is when it is quoted that President Obama said “I suspect that there’s not a president in our history that hasn’t been subject to these protests. So, I would not advise people who feel strongly or who are concerned about some of the issues that have been raised during the course of the campaign, I wouldn’t advise them to be silent.” (Fox News, 2016).

I did not find anything wrong with President Obama’s choices of words, however when I read through the comments, multiple people did. What I found in the comments were undue confidence and unsubstantiated opinions. The textbook,  Communication Ethics Literacy Dialogue and Difference states the public arena is the place that protects and promotes discernment among diverse ideas. Public arena lives and prospers when public space for conversation, not one’s own opinion, is the ultimate good (Arnett, R., Bell, L., & Fritz, J., 2009, p. 103). The comments I read were anything but conversational. They were all opinions…..bias and ignorant opinions, if I must add. Some of the comments stated “I guess I can’t expect too much out of Obama, he is the worst president in modern history.” “Obama you need to start packing.” The comments did not have anything to do the message, but all about the person delivering the message.

Undue confidence and unsubstantiated opinions influences the public arena as a “scared space.” Public discourse ethics assumes that the public arena is a “scared space”- a space to be protected, a space that is honored and valued (Arnett, R., Bell, L., & Fritz, J., 2009, p. 109). Most people justify their comments by freedom of speech. Since they can say whatever they like, it is acceptable and they feel conformable. However, we have to try to keep the public domain safe for difference (Arnett, R., Bell, L., & Fritz, J., 2009, p. 109). In my opinion, difference matters, but only when it is actual facts and not a biased opinion.

Informed moderators, such as Lester Holt and Chris Wallace could enhance the dialogue that could take place on public space of public comment sites by asking informative questions to engage readers minds. The public arena does not offer the final answer, it is a place where one takes a grounded stance, engages the grounded stances of others, and make a decision  (Arnett, R., Bell, L., & Fritz, J., 2009, p. 103). If moderators ask questions engaging readers minds, those questions could force someone to see the other person’s side and have a new point of view.

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Overall, comments under public articles are freedom of speech. However, we have to learn to justify our answers, instead of posting undue confidence and unsubstantiated opinions.


Arnett, R., Bell, L., & Fritz, J. (2009). Communication Ethics Literacy (10th ed.). SAGE Publications, Inc. (ISBN-13: 978-1412942140).

Fox New. (2016, November 17). Obama to anti-Trump protestors: March on. Retrieved from